The Unexpected Rise Of ISL – Sponsorship Perspective

– Akshay Malhotra   It was always considered a mystery,…

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Using events as a strategic path to engage with users

    Traditionally, marketeers have relied on ATL (Above The…

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Pepsi IPL 2015: Sponsorship Scenario

  With the World Cup just over and IPL a…

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Do I really need a sponsor ?

Its my event – its my dream – why do…

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Onspon Sponsorship Diary : Indian Super League (ISL) : The next IPL or …… ??

It all started long back. Football was slated to be…

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iifa

IIFA 2014 – Sponsorship Analysis

The 2014 IIFA Awards (International Indian Film Academy Awards) ceremony, presented by…

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events

Sponsorships in large events (like IPL) is so predictable. Or is it?

So here’s comes an event which promises millions of eyeballs,…

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whatsgoingon

IPL 7 Sponsorships – Whats going on ?

Apart from Mumbai Indians and Chennai Super Kings – rest…

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events

3 Steps for Smart Event Hosts to Get Sponsors in India!

Sponsorship is one of the key differentiators between the Success…

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glamour-lifestyle

Glamour & Beauty attract Lifestyle Brands

Fashion weeks are in India are quite a fad. The…

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